Top 5 Beauty Retail Apps Performance in Estonia - Q1 2022

Throughout the first quarter of 2022, the top beauty retail apps in Estonia displayed diverse performance metrics. This analysis, based on data from Sensor Tower, provides a closer look at the trends in weekly downloads and revenue for these apps.

Think Dirty experienced a peak in weekly downloads in early January, reaching around 136 downloads during the week of January 3. However, the app saw a general decline in downloads over the quarter, finishing with approximately 25 downloads in the last week of March. Revenue for Think Dirty was minimal, with a small spike of around $12 in the week of January 10.

Золотое Яблоко: косметика showed a fluctuating download trend. The highest number of downloads was about 77 in the first week of January, but this number dropped significantly to just 5 by the end of March.

SUGAR Cosmetics: Shop Makeup maintained a relatively steady download rate, with weekly downloads ranging between 14 and 21 throughout the quarter. The highest downloads were recorded in the last week of March with around 20 downloads.

BEAUTY BAY saw an upward trend in downloads mid-quarter. The app started with 15 downloads in the first week of January and saw a peak of about 21 downloads in early March. By the end of March, downloads slightly decreased to around 12.

Finally, FOREO For You had a varied download performance with a notable peak of 25 downloads in the last week of December. However, the numbers fluctuated throughout the quarter, ending with approximately 10 downloads in the final week of March.

For more detailed insights and data on app performance, visit Sensor Tower.